In this world where most of the businesses are upgrading to the next level of digital marketing and advertising not all the small companies are getting to know the shared results of spending hundreds and thousands of bucks in their SEO channels.

One of the major problems is that they are unable to state value for the money they are investing to propel their business.

Due to lack of such statistical explanation for the small business enterprises they are eventually losing faith in their local SEO partners.

Here we will show you tips on how to let your customers know they are valued for what they spend:

1. Refrain from putting up analytical reports:-

It must be noted that sending complex data analysis statements every month of the year as a part of regular fixtures might be a routine on your part, but as far as small businesses are concerned they are hardly going to get a hold of these charts, graphs and figures. They fairly and plainly need to know where they are currently and how much have they jumped or leaned down in the entire process.

2. Show the fact that matters them the most:-

And it doesn’t mean listing them technical keywords which have helped they company reach the top hits. Rather they are those components that led them to improve on their current business sets. All you need to give is what they want.

3. Smart use of numbers:-

Yes, its worthless if you are not utilizing dynamic number insertion as a tool for your SEO work. Call tracking works great when you use Call Tracking Metrics or CallRail. These tools help you keep a record of all the incoming calls. On top of that you can further customize these calls to set as goals in Google Analytics.

In this way you can be more consistent on telling your customers what helped them achieve that target.

4. Revenue counts:-

You can always get your customers know about their earnings in terms of ROI about how much they are earning for every penny they shell. For this all you need to know is the average lifetime value if your customers, the average closing interval of your internet leads tied to the number of conversions. You will ultimately get to know the revenue they would draw in terms of ROI.

5. Display changes not rankings:-

When it comes to businesses its not ranking that works the best. Showing them what and how changes have affected their business right from their start until this point will get them to understand better. You can better use Bright Local’s screenshot to help them understand through a visual representation how any particular SEO worked out in increasing their ranking.

Hence you need to be in the shoes of the business persons to be able to convey them the results more clearly than playing the role of the marketer.